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Life Sciences

From clinical trials to
generic support

Integrated, Multi Channel Engagement for Physicians, Patients, Payers and Reps throughout the entire lifecycle of your brand.

We have supported the launch of over 130 brands, and currently service over 200 active brands.

Life Sciences Services


Lifecycle of a Brand

We offer Brand Planning, Campaign Management and Vendor Consultation Services through each phase of the Lifecycle of your brand. Our team of highly skilled marketing and technology professionals provide product and information support to build or launch your image and manage all the interfaces at every stage of delivery.

Research and Development

  • Clinical Trials
    • Participant Recruitment & Registration
    • Analytics
    • Site Support and Logistics
    • Material Fulfillment

Pre Launch

  • Registration and Survey Sites
  • Unbranded Campaign Execution
  • Launch Planning

Launch

  • Database Management and Analytics
  • Customer Relationship Management (CRM)
  • Patient Relationship Management (PRM)
  • Sample Management and Distribution
  • Rep Plan of Action
  • Onsite Support

Active Marketing

  • Multi Channel Campaign Execution
  • Sample Management and Distribution
  • eLearning System
  • Rep Fulfillment - Digital, On Demand, Physical Collateral and Samples
  • Payer Marketing Support and Execution
  • eDetailing
  • Pharmacy Med Guide Programs
  • OTC Retail Support
  • Animal Health Specific Programs
  • Program Management
    • Risk Evaluation and Mitigation Strategy (REMS)
    • Event Management Trade Shows/Conferences, Clinical Trials, and Sales Meetings
    • Speaker Programs
    • Patient Assistance Programs
    • Rebate, Voucher, Co-Pay Programs

Brand Maturity & Sunset

  • Mature Brand - Vacant Territory/White Space Management
  • Expiring Patent - Patient Acquisition & Reacquisition Programs
  • Generic Brands - Med Guide Programs
  • Rx to OTC transition



Patient Engagement

We leverage marketing spend and increase patient awareness and adherence utilizing a multi channel distribution model. We optimize the design and delivery of highly personalized messaging that allows for an interactive dialog with patients. Hibbert supports Life Sciences organizations to deliver marketing, compliance and product benefit communications to patients across every stage of the lifecycle of a brand.

Patient Solutions include Brand CRM Campaign Implementation, Voucher/Co-Pay Card Programs, Adherence, Sampling, OTC, Clinical Trials Support and Database Management services.


Health Care Provider (HCP Marketing)

We offer a wide range of service solutions to support brand based marketing and regulatory programs to the HCP audience. The value we provide is a fully integrated 'Closed Loop' model involving HCP Database at the hub of a multi spoke approach to engaging with Physicians and Health Care Providers worldwide.

HCP Channel Support involve a broad array of programs such as Non Personal Promotion, Tele-detailing (IVR), Direct to Practitioner Sampling, Field Rep Detail Aids, eDetailing, REMS, Managed Care Formulary Communications, Speaker Programs, Vacant Territory & White Space management.


Payer Channel

The importance of the Payer Channel to Pharmaceutical Marketing is ever increasing as manufacturers strive to optimize their brand's value within the Managed Care environment. Getting the most up to date Brand Formulary Status information to HCP's is a specialty of Hibbert. Our very robust ordering portal allows for payer tier status changes to be rolled out immediately and efficiently so that patients can enjoy the benefits of reduced co-pays for their prescription medications.

Providing the most up to date Brand Formulary information to providers is a specialty of Hibbert. Our very robust ordering portal allows for payer changes to be rolled out immediately and efficiently so that patients can enjoy the benefits of reduced co-pays for their prescription medications.


Animal Health

We are a proven industry leader in providing marketing solutions for Brands, Field Sales Representatives and Veterinary Institutions. We work with all areas of the Animal Health space including Farm and Companion Animals. This includes loyalty and rewards programs, brand based marketing campaigns, Trade Show and Event support and Veterinary Clinic database management.

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